Drinky.ca, founded by digital marketing expert Bill Wittur, says the site helps overcome the challenge suppliers have in accessing consumers.

“We’ve met a lot of people who want visibility. Unfortunately, shelf space is hard to come by and expensive to maintain if you get a listing,” he explained.

The company explained: “Drinky.ca makes it easy to find products based on location, category and even interesting characteristics like soil type or sugar levels.

“To be onside with regulators, we have no inventory. Orders are more like referrals. Suppliers manage everything from the transaction to packaging and shipping. Shipping prices include a fee to ensure that packages are delivered to someone with proper ID.”

The site is a ‘self-serve’ platform so suppliers set up profiles and product pages, all of which can be browsed, reviewed and shared by enthusiasts.

“Suppliers must be licensed to sell their product in the jurisdictions they choose and their products must also pass lab and health tests,” the company added.