Ontario-based Great Lakes Brewery is doing its bit to fight hunger with its Hops for Hunger initiative.

Any customer that buys beer from the brewery retail store at 30 Queen Elizabeth Blvd, Etobicoke between 1 December and 22 December will contribute to the campaign.

Peter Bulut, president and chief brewing officer at GLB, said: “With the purchase of any GLB product between December 1 – 22nd, we’ll calculate a portion of the weight of the beer and donate a percentage of the corresponding poundage amount in dollars. The more customers buy, the more poundage calculated, and therefore more money will be raised.”

“This is our 8th year carrying out the Hops for Hunger food drive and we couldn’t be happier to partner with our Etobicoke neighbours at Daily Bread who continue to do amazing things in communities around the city of Toronto.”

The brewery is also encouraging customers to donate any non-perishable food items, along with baby food and diapers, by dropping them off in the yellow Daily Bread collection bin located within the store.

“When the holiday season starts, it’s especially hard to cope with empty cupboards, that’s why we’re so glad to have Peter and his team supporting Daily Bread with food and cash donations,” added Gail Nyberg, executive director of Daily Bread Food Bank.

She said: “The generosity of our friends and neighbours here in Etobicoke will make the season happier for families around the corner and across the city.”

Last year, owing to the support of the local Toronto beer community, GLB was able to donate $3000 and a full box of much needed food to Daily Bread and they’d like to build on that in 2016.