The Toronto, Ontario-based brewery has also undertake a full revamp of its website.
Black Oak Brewery has worked with designer/illustrator Cai Sepulis to evolve from its “dated branding” to an innovative design that taps into their Canadian roots.
The original inspiration for the new brand overhaul came from our great outdoors- cottage life and camping adventures with a fresh, retro colour palate and unique fonts to give off the feel of a hand painted cabin sign, they explained.
Black Oak says the original plan was to go for a ‘Canadiana. Stripes & Canoes’ theme that would evoke painted paddles, hiking trails and the Great Outdoors.
Love Fuzz was the first brand to receive the new look in 473ml cans earlier this year available exclusively in the Black Oak retail store, followed by Beat the Heat in June that was available in LCBO’s and grocery stores. Revamped Pale Ale and Nut Brown will now be available to consumers as of this week in LCBO and grocery stores across Ontario with 10 Bitter Years to follow.
Black Oak Brewery has also revamped its website, working alongside Kyle Hosick and Chris Elsworthy from Addrenaline Media to create a new site to showcase the new branding.