Brewed in Canada since 1955, the American-style beer brand, Busch, recently added a light beer to its roster.  Bush launched as their the first-ever flavor innovation, the Busch Light Apple. The limited-edition beverage is made with real apple extract, featuring a full-flavoured light and crisp flavor profile.

The company debuted the new brew with a tech-inspired keynote by brand ambassador, Busch Guy, which can be viewed here.

In addition to the clever and entertaining keynote,  Busch Light also launched a special,  one-of-a-kind insurance program,  known as the ‘Busch Light Apple Beer Replacement Protection.’  The new promotion gives the first 1,000 people who share a photo with their new Busch Light Apple a $10 voucher for their next replacement pack.