Regina’s Tourism is Getting a post-COVID Boost Using Tech

Regina’s brewers have teamed up to create a Hop Circuit brewery tour in the city to boost its tourism.

Rebellion Brewing’s Hop Circuit is a collaborative brewery tour of the city’s six craft beer makers — Bushwakker, District Brewing, Malty National, Pile O’ Bones, Rebellion and Warehouse Brewing.

“They’re kind of all located relatively central to downtown Regina. And it’s real easy; you visit each one and you get yourself a stamp, like a tour pass … If you complete the circuit you get a beautiful Experience Regina glass,” said Rebellion owner Mark Heise.

Heise says the circuit is a good way for Reginans to ease back into visiting their favourite local spots as the summer months approach.

“As businesses and tourism-focused businesses, we all want to come racing back, but you know there’s a little bit of trepidation on our part. It sounds weird, but it’s almost like we have to retrain our staff and ourselves,” Heise said.

Part of the circuit is to be able to tell the unique stories about Regina. The Experience Regina glass is the brewery’s unique take on an oft-shared, mock video and song of the same name.

Those who don’t use Rebellion’s map can also use a digital application created by local technology company, Krugo.