hard seltzer

White Claw coming for you

Hard seltzer is going to hurt the Canadian beer industry, according to an article in The Cochrane Times-Post. The beverage is owned by the Mark Anthony Group and its creator, Anthony von Mendl, is from Vancouver. “This whole thing is an absolute dream,” von Mandl told CTV. “This is a disruption very similar to what…

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Ignore at your own risk

Those who think that hard seltzer is just a US-thing and will never sell elsewhere, are those who still believe Starbucks is just a passing phase. If hard seltzer isn’t selling in your neighbourhood today, it will soon enough. The only question is for craft brewers: Will you be left at the gate? According to…

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Wine-based seltzer

Barefoot, the USA’s leading table wine brand owned by E&J Gallo, has announced it will enter the popular hard seltzer category with Barefoot Hard Seltzer, a hard seltzer made with wine. The brand will begin to roll out Barefoot Hard Seltzer nationwide in February 2020. Drawing off the success of Barefoot’s popular Barefoot Spritzer, award-winning winemaker…

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