Molson Coors Beverage Company

Virtual happy hour campaign aims to unite drinkers

Molson Canadian is encouraging connection by bringing people together in the virtual world in support of their local bars and restaurants. The brand is rewarding hosts of virtual happy hours with a $25 gift card intended for use at their favorite local watering hole once restrictions put in place by the COVID-19 pandemic are lifted….

Read More

Peroni going big

Coming off the best year in its history in which it posted 64.3% growth on the strength of its first national campaign, Peroni Nastro Azzurro is poised to invest even more in 2020. The Italian import, which has increased its share of the European imports category by more than 50% since the launch of its…

Read More