Molson Coors buys Atwater

Tenth and Blake Beer Company, the U.S. craft division of Molson Coors has acquired Detroit-based Atwater Brewery. 

The brewery is highly regarded in the Michigan craft beer community for its traditional German-style lagers and unique ales.

“The agreement with Tenth and Blake is both the culmination of our past and the catapult to our future,” said Mark Rieth, Atwater Brewery owner. “For Atwater to continue to grow, it will require both capital and brewing expertise. Tenth and Blake brings both, which makes them the ideal strategic partner to help us continue to live our mantra ‘Born in Detroit. Raised Everywhere.'”

Founded in 1997, Atwater Block Brewery revived Detroit’s brewing tradition from its location in the historic Rivertown district. 

After investing in the brewery in 2002, Mark Rieth purchased the brewery outright in 2005, setting off several years of booming growth.

“Atwater has been a staple and a leader in the Michigan craft community for more than two decades, and we’re thrilled to have them join Tenth and Blake,” said Paul Verdu, vice president of Tenth and Blake. “Our priority is to make sure their beer is enjoyed by consumers throughout their core markets and eventually across the Great Lakes region.”

Atwater Brewery joins other brands in the Tenth and Blake portfolio, including the Jacob Leinenkugel Brewing Company, AC Golden Brewing Company, Saint Archer Brewing Company, Terrapin Beer Company, Hop Valley Brewing Company and Revolver Brewing.