What to do when the world is falling apart due to a virus? Just add vitamin C to your hard seltzer.

That’s what Molson Coors is doing with their new hard seltzer Vizzy. The drink was launched in December, now it has an antioxidant added. The question is, would this work in your craft beer or cider, giving you some much needed publicity?

According to Molson Coors, Vizzy is made with the acerola cherry, an antioxidant vitamin C rich superfruit. In fact, acerola cherries contain roughly 30 times more vitamin C per cup than oranges.

“The hard seltzer category is becoming more crowded with many brands following the same playbook,” said Elizabeth Hitch, Director of Hard Seltzers. “We created Vizzy to have all of the things the other hard seltzers have but with a meaningful addition that drinkers actually care about, antioxidant vitamin C.

Molson Coors crafted Vizzy to be the perfect year-round drink and stand out from the crowd with its flavor combinations, antioxidant vitamin C and bright orange packaging – because we don’t believe there is anything wrong with being a little “extra.”