Ontario-based Rally Beer Company is stoked to announce that it is launching Canada’s first-ever functional beer purpose-brewed to be rich in electrolytes. Its flagship Rally Golden Ale is hitting LCBO shelves starting July 20, and will be available online for delivery to select regions. 

Brewed with artisanal Newfoundland salts, unfiltered and specially formulated with highly electrolytic superfoods, Rally Golden Ale is a beer made for people who like to sweat. A first of its kind, it is made with active ingredients to ensure electrolyte replenishment for a post-session, post-adventure celebration beverage. 

“There is a gap in the beer marketplace that appeals to the active adventure lifestyle and that encourages wellness and the responsible consumption of a celebration craft beer. That’s what we’ve sought to create with Rally Golden Ale,” says Alan Wood, Founder, Rally Beer Company. “We have tirelessly developed a product to combine the best-tasting and most bio-available electrolytes possible for both the modern day athlete and the casual weekend warrior.” 

Because not all electrolytes are the same, Rally focuses on ingredients with functional benefits. Rally Golden Ale is brewed with a proprietary blend of 100 percent natural salts from the purest glacier-filled waters of Newfoundland and Labrador, and blackcurrants, which are high in mineral content and the source of many natural electrolytes. 

The result is a beer that is deliciously bright and crisp, and that pours with a tinge of rosé with a mild English hop to balance the brightness of the blackcurrant. At 4.9% alcohol by volume, it is a light, refreshing beer that would be just as satisfying and revitalizing after a long off-road bike ride as it would be on the golf course with friends. 

“Consumers are interested in making healthier choices and are seeking brands that align with their values. We hope that Rally will become not only the go-to for post-activity beers, but that it will be a catalyst to encourage people to get active and reconnect in the great outdoors,” says Wood. 

Rally Golden Ale will be available at select LCBOs as well as online through Rally’s website. For availability in your area, please visit lcbo.com or check out Rallybeerco.ca. 

About Rally Beer Company :
Rally Beer Company is an Ontario-based craft brewer that was founded by a passionate team of sweat enthusiasts who believe in the power of living a balanced active lifestyle and sharing kudos with our community. We proudly make Rally Golden Ale, Canada’s first ever functional beer purpose-brewed to be rich in electrolytes. We champion all walks of life and make it a priority to ensure diverse representation is front and center; this includes gender, socio-economics, race and sexuality. We are committed to the common good and are a proud member of the 1% For the Planet initiative.

Source: Rally Beer Company.