Ontario Craft Brewers Association Partners with Last Call Analytics, an OrderEase Company

OCB Members can now leverage the data insights to drive sales and awareness for alcohol sales in Ontario.

OrderEase, the leading B2B order management solution, continues to drive engagement in the B2B landscape through the recent acquisition of Last Call Analytics. With this synergistic blend of analytics and wholesale order management software, Last Call Analytics and the Ontario Craft Brewers Association have developed a partnership, which presents a huge opportunity for OCB members to access data and insights to empower their sales teams to capture market share.

"Last Call Analytics is thrilled to partner with the OCB. This collaboration represents a significant milestone in our ongoing commitment to empowering associations with transformative software solutions. We look forward to working closely with the OCB to drive positive change within the industry."

Last Call Analytics has been a primary player in the alcohol retail analytics space since 2015 providing data insights to some major beer, wine, spirits and ready-to-drink companies. Last Call Analytics is a powerful sales data analytics and visualization platform that empowers frontline sales teams and managers to identify opportunities to improve sales and profitability. The platform has become a key tool for retail operations teams in the beverage alcohol industries.

"The OCB is excited to enter into this partnership with Last Call Analytics. Their expertise in software solutions for the beverage alcohol industry aligns perfectly with our mission, and we are confident that this collaboration will bring immense value to our members. Together, we will help shape the future of our industry."

“Suppliers want data. You need data to win deals. A few years ago, we did a presentation to a supplier and lost to another agent because they showed data, and we didn’t. Now we can have compelling conversations backed by data when pitching new suppliers. I can’t think of where we would be without Last Call Analytics.”

In addition to leveraging Last Call Analytics for retail data insights, OCB members will also have access to OrderEase where they will be able to implement a solution to improve order workflow management from the various sales channels and streamline orders into integrated business systems such as their ERP or accounting system as well as logistics, distribution systems.

In a time where margins continue to tighten, creating operational efficiencies by reducing manual order management processes is a high priority.

“Within the alcohol industry, starting with the OCB members, we are determined to work through solutions with each of the players in the ecosystem to improve operational efficiencies and workflows. We have the technology infrastructure to handle most business processes and our team is committed to customer success.”

SOURCE: EIN Presswire (Press Release)
PHOTO CREDIT: Ontario Craft Brewers Association