Research from data analytics company Numerator indicates that consumers seeking non-alcoholic beverages are also searching for caffeine. 

Pre/probiotics (17%), CBD (14%), caffeine (28%), vitamins (24%), electrolytes (22%), and adaptogens (5%), among other reasons, are among the non-alcoholic beverage users’ selections. 

Consumers have been moving toward healthier lifestyles and non-alcoholic beverages for a number of years now. According to NielsenIQ data, for example, non-alcoholic beer sales in the United States increased by 32% in October compared to the same month last year in the 52 weeks ending on September 9. This growth has averaged 31% over the previous four years.

According to the Numerator’s report, which was made public last week, 36% of customers are moving their spending from other alcohol categories to the non-alcoholic beverage sector, which is still growing. 

Read the full story HERE. 

SOURCE: Supermarket News
PHOTO CREDIT: Getty Image