Heineken Joins the Hard Seltzer Trend
Dutch brewing company, Heineken, has joined the hard seltzer brewing trend that has taken off across the globe. Pure Piraña will launch in Europe capitalizing on the health-conscious drinkers with the 330ml can containing only 92 calories and 4.5% alcohol. Pure Piraña will be available in three natural flavours – lemon lime, red berries and…
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