If you write it, beer will come

Ninety-three-year-old Olive Veronesi won over the web last week when a photo of her holding a Coors Light and a sign that read “I NEED MORE BEER!!” went viral, reports Alex Parker for Molson Coors. And, it resulted in her getting much more beer.

On Monday, Veronesi’s dry-erase board had a new message: “GOT MORE BEER!”

After a family member posted Veronesi’s plea – she was running low on Coors Light while on lockdown – local media shared Veronesi’s story with its viewers. And, as the internet does, the story spread to millions in a matter of hours, getting picked up by media outlets such as NPR, USA Today, the Washington Post and People magazine. Learning of Veronesi’s predicament, Molson Coors Beverage Co. immediately contacted her daughter, Anna, who helped coordinate a special delivery to Seminole, Pa., population 91.

“When we saw Olive’s message, we knew we had to jump at the chance to not only connect with someone who brought a smile to our faces during this pandemic, but also gave us a special opportunity to say thanks for being a Coors Light fan,” said Michelle St. Jacques, Molson Coors Beverage Co.’s chief marketing officer. “Even in the pre-COVID era, we would’ve been thrilled to fulfill Olive’s request. But in this moment, during these unusual times, bringing a little bit of joy to someone’s day is the least we can do.”

For the full story, go here.

Photo credit: Molson Coors