COVID-19 Industry Update

Wiley Roots Raises $5,500 to Help Fight COVID-19

A brewery in Greeley, Colorado announced that it raised $5,500 last month with proceeds to help fight COVID-19. Wiley Roots Brewing Company released a blood orange hard seltzer in 16 oz four-packs called Howl at the Moon Together to raise money to supply local organizations with needed sanitizer and Personal Protective Equipment (PPE), including gloves and masks. …

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Phillips Brewing for Heroes

Phillips Brewing & Malting Co. has teamed up with Vancouver’s Whitecaps FC to create a special limited-edition craft beer called “Village Hero.” Inspired by the Whitecaps and featuring the artwork of Carson Ting which was used in a limited run of prints, this special 473ml can share the spirit of the nightly seven o’clock ovations for…

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Frontline workers have a cold one coming

Are you one of the courageous people working tirelessly on the front lines in the battle against COVID-19? If so, there is good news – Shawn & Ed Brewing Co wants to buy you a beer. According to www.inthehammer.com Shawn & Ed Brewing Co. of Dundas, Ontario is looking for nominations of local front-line workers who are…

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If you write it, beer will come

Ninety-three-year-old Olive Veronesi won over the web last week when a photo of her holding a Coors Light and a sign that read “I NEED MORE BEER!!” went viral, reports Alex Parker for Molson Coors. And, it resulted in her getting much more beer. On Monday, Veronesi’s dry-erase board had a new message: “GOT MORE BEER!” After a family…

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Canadian craft brewers support pandemic response in hometowns

​Like its counterparts in the United States, Molson Coors Beverage Co.’s craft breweries in Canada are galvanizing behind efforts to help workers displaced and small businesses hobbled by the COVID-19 pandemic, writes Peter Frost for Molson Coors. They’re requisitioning their delivery trucks to help deliver groceries. They’re supporting the hospitality industry with donations and through…

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