Tim Sheahan

Quebec’s Zero-Alcohol Beer Market on the Rise

The microbrew beer scene has grown tremendously since its inception in the province approx. five to six years ago. Today, not only are Quebec microbreweries pumping out a wide range of craft beers, but zero-alcohol beers are on the rise, ranging from stouts to IPAs to blondes. “Before it was a sugary beer, they weren’t…

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LCBO Ends Partnership with Air Miles® Reward Program

Last week, Canada’s LCBO company announced that they will be ending their partnership with the AIR MILES Reward Program. Customers who are used to collecting points from the LCBO can continue to do so up until March 31, 2021. AIR MILES Collectors will not only be able to continue to collect AIR MILES at LCBO…

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Waterloo Brewing Co. Joins Call to Freeze Federal Beer Tax Increase

Another year, another increase. As the deadline approaches for a federal hike on beer tax, an online petition hosted by the trade association representing beer makers in Canada has called on brewers to sign a document that would put a freeze on this year’s increase. The initiative, #FreezeItForThem, has already received a massive amount of…

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Peroni Libera 0.0% and Aston Martin Cognizant Formula One™️ Team Announce Multi-year Partnership

Peroni Libera 0.0%, the Super Premium alcohol free-beer brand, announced this week a long-term, multi-year partnership with the Aston Martin Cognizant Formula One™️ Team. Asahi Europe & International – owned Italian brand Peroni Nastro Azzurro launched its first non-alcoholic beer Peroni Libera 0.0% in 2019. Triple hopped and made with Nostrano Peroni Maize, Peroni Libera…

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Toronto Breweries Giving Customers Local Hard Seltzer Alternatives to White Claw

Shopping locally is more important than ever right now as Canadians approach the one-year mark of the beginning of the pandemic – Toronto breweries are giving their customers a chance to do just that. As hard seltzer continues to dominate the market, the White Claw brand has added new flavours to its selection for 2021,…

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Molson Coors Enforces Lockout at Toronto Brewery

Molson Coors locked out employees at its Toronto brewery this past week, after the union rejected the company’s latest offer which has been in negotiations for the last 17 weeks. “We are disappointed that we have not been able to reach an agreement,” company spokesperson Frédéric Bourgeois-LeBlanc stated. “We have implemented a contingency plan to…

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Keeping Beer Inventory with Raspberry Pi

The New Orleans-based Raspberry Pi-powered home brewing monitoring system is known for being set up in a shed and now creator Patrick Murphy and his team have created a new invention. Keg Punk is a simple inventory program designed for bars and breweries that helps keep up with what’s currently on tap along with what’s…

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AB InBev Sues US Beer-maker for Use of ‘Corona’ in Hard Seltzer Name

A lawsuit was filed this week by the owner of Budweiser, Corona, and Stella Artois against US beer-maker Constellation Brands, for using the Corona brand name in a hard seltzer. Anheuser-Busch InBev (AB InBev) acquired Corona’s parent company, Grupo Modelo, in 2013, however US antitrust regulators required it to sell the company’s US-based business to…

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7-Eleven Canada Has Been Approved to Sell Beer and Wine in Ontario Locations

Convenience store chain 7-Eleven Canada will begin selling a selection of Ontario-made beer and wine products in several of its Ontario locations. 7-Eleven says the beer and wine would be offered during limited hours in designated consumption areas. The Alcohol and Gaming Commission of Ontario is still reviewing its liquor sales license applications, which were…

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Ancient Brewery Discovered in Egypt

A 5,000-year-old brewery has been discovered in Egypt – it could be the world’s oldest known beer factory thought to have dated back to the era of King Narmer, according to the Supreme Council of Antiquities. King Narmer founded the First Dynasty and is considered to have unified Egypt. The brewery was discovered in Abydos,…

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