Engaging in a partnership with the right craft beer club can certainly help to accelerate the growth of your brewery’s market share, but it can also hurt it. If you aren’t partnered with a craft beer club, why not? If you are, what are they doing for you to help you grow? Is the reward…
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It really doesn’t matter whose sales philosophies we should follow. What will truly inspire success is a vision of growth and partnership. And that means that all sales people should be inherently connected with the goals and aspirations of the brewery, explains Roger Mittag, founder of Thirst for Knowledge Inc and creator of the Prud’homme…
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Reid’s Dundurn Ale is no ordinary beer. Brewed at Valentino’s Restaurant in Westdale by Devyn Prince-Reid, the beer is named after William Reid, the 19th century Head Gardener at Dundurn Castle. Wayne MacPhail takes up the story. It’s late fall and Devyn Prince-Reid, the 32-year-old brewer at Valentino’s Restaurant in Hamilton, Ontario is standing in…
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Henderson Brewing Company has used the first of its new monthly beer series to pay tribute to O-Pee-Chee Gum Company, an outfit famed for them collectible hockey cards. Toronto-based Henderson has taken inspiration from O-Pee-Chee Gum Company, a business that made its name from the production of hockey card and bubblegum packs, way back in…
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Providing the logistics for the fast-paced and ever-changing craft beer industry is not for the faint of heart, but thankfully the sector is up to the task, explains Robert Smith, vice president of sales and marketing at TNG. As everyone who is reading this magazine knows, the craft beer Industry is one of the best…
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Not everyone has a job where they get to buy more than 1,000 cans of beer in a few short weeks. However, that was the task that Niagara College, in partnership with the Ontario Craft Brewers, had this summer. Why? It’s all part of the “Ontario Craft Beer Quality Review” study conducted at Niagara College…
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Fermentation and yeast have always been key drivers when it comes to innovation in beer production. However, that role is even more pronounced today, explains JoAnne Carilli-Stevenson, global key account manager at White Labs. Craft Brewing is a global phenomenon and not just because of the growth or number of new breweries. It’s because of…
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Col-lab-o-ra-tion Noun The action of working with someone to produce or create something. In this case, it’s the creation of beer. And partnerships. And community. 2018 for me, was the year of the beer collaboration. Since launching Beer.Diversity. in April, I’ve been looking for ways to build and create more within the beer community. Again…
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Don’s Choice, a beer created and brewed by New Brunswick’s Don Guimond, has been released by Scottish brewery Innis & Gunn. Guimond won the chance the brew the beer after Innis & Gunn challenged beer fans to propose a recipe that would become the brewery’s newest limited-edition beer. The beer, a Black IPA with Coconut…
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Beer fans can soon tour Toronto’s East-End buoyant brewery scene with The Beer Bus. Guests can visit three of the ten brick-and-mortar TEBC breweries, and one excellent east-end bar for an exclusive east side experience. Paul Izdebski of The Beer Bus, explained: “This is the first beer tour of its kind. Each stop will present…
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