Ninety-three-year-old Olive Veronesi won over the web last week when a photo of her holding a Coors Light and a sign that read “I NEED MORE BEER!!” went viral, reports Alex Parker for Molson Coors. And, it resulted in her getting much more beer. On Monday, Veronesi’s dry-erase board had a new message: “GOT MORE BEER!” After a family…
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While you might be thinking the coronavirus is hitting hard the beer industry, the virus is strictly chump-change when compared to US Prohibition which lasted for 13 long, long years. A brewery could only churn out so many bottles of alcohol free beer – called near-beer in the States. Pabst had ‘Pablo’, Miller’s ‘Vivo’, and…
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Like its counterparts in the United States, Molson Coors Beverage Co.’s craft breweries in Canada are galvanizing behind efforts to help workers displaced and small businesses hobbled by the COVID-19 pandemic, writes Peter Frost for Molson Coors. They’re requisitioning their delivery trucks to help deliver groceries. They’re supporting the hospitality industry with donations and through…
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If history is our teacher, the Spanish Flu and the Roaring Twenties can tell us what could come after Covid-19. In an extremely interesting article in VinePair, written by Tim McKirdy and illustrated by Amanda Lanzone, the question being raised could the world be ripe for another cultural renaissance after the corona virus departs? “It…
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A pub landlord in England is delivering free pints for anyone who stays indoors, reports the Metro. The Watermead Inn’s Kelvin Wong said the pub’s team decided to thank locals for their support ‘over the last nine years’ by bringing them a drink at home. Anyone wishing to receive a free cold beer just needs…
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Molson Canadian is encouraging connection by bringing people together in the virtual world in support of their local bars and restaurants. The brand is rewarding hosts of virtual happy hours with a $25 gift card intended for use at their favorite local watering hole once restrictions put in place by the COVID-19 pandemic are lifted….
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Curbside pickups, e-commerce and drive-through services are helping cider manufacturers survive, with some actually having best-day-ever sales, according to Michelle McGrath, American Cider Association executive director, in a video interview with Brewbound reporter Jessica Infante. All the tips that McGrath offers can be duplicated by beer breweries. Hudsonville, Michigan-based Farmhaus Cider hosted a drive-thru…
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A massive global collaboration, which has been taken up by more than 300 breweries, is using the same recipe (pretty much) to raise money for brewery and hospitality workers. “There is an inextricable link that binds together everyone in the hospitality industry. Brewers, servers, bartenders, bussers, dishwashers, GMs, buyers, chefs, owners—we are all in this…
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Toronto’s Steam Whistle is donating 350 litres of its beer – equal to almost 43 cases of 24 bottles – that Spirit of York is distilling into hand sanitizer. The finished product is available for purchase at Spirit of York, with all proceeds being donated to local food, says the distillery. “We are so grateful to be able to partner with Toronto distiller,…
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Will Correll, the Founder and CEO of Buskey Cider in Richmond, Virginia, is going without pay for the foreseeable future in order to cover the costs to pay for employees during the crisis. Additionally, his wife, Elle, who was also employed by Buskey as the sales and marketing director, has given up her salary to…
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